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Robin's Rants

Straight Talk On Marketing, Business, And What Actually Works

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Do you have any questions?

Do You Have Any Questions?

April 17. That’s when I reached out to three HubSpot implementation partners on behalf of a private MSP client of mine. The CEO and Sales Manager are VERY motivated to get their new sales team using that platform and asked me to take the lead on the project. I was an ideal lead for them: HIGHLY motivated, full authority, budget approved and ready to buy yesterday. From the very first communication, I gave them one non-negotiable requirement: references. The CEO (my client) wanted to get 3 to 5 w...

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Robin's Rants

BREACHED!

A brand-new CyberSmart survey just dropped showing that three quarters of MSPs admitted to suffering at least one breach in the last 12 months, with 54% reporti...

Give Me Some Attitude

A couple of years ago, I was indulging in one of my favorite pastimes: looking at luxury homes for sale in the 30A Florida area where my beach house is. One of...

WARNING: How AI Slop Is Hurting Your MSP’s Reputation And Killing Your Marketing ROI

LinkedIn just announced it is actively fighting back against what it and many others call “AI slop”: thoughtless, unoriginal, machine-generated images, posts, v...

UAPs Flying Around In Your MSP

Last week the Pentagon dropped 77 years of classified files of UAP (Unidentified Anomalous Phenomena, or UFOs). X Files kind of stuff - videos, photos, incident...

“I used to think you were just MEAN…”

That’s how Ray Green, founder of MSP Sales Partners and Expert in Residence for Producers Club for sales leadership, started our conversation last week. I laugh...

MSP E-mail Marketing: 8 Rules To Deliver More Leads, Appointments And Managed Services Buyers

MSP Email Marketing for lead generation requires permission-based lists, technical authentication, strategic segmentation and quality content that keeps your pr...

Why Most MSP Marketing Fails

Short Summary: MSP marketing often fails for seven core reasons: trying to appeal to everyone instead of someone, zero differentiation from every competitor, in...

Profit Sharing In Your MSP To Incentivize Your Employees

Here's a question I received from an MSP client: “I'm considering offering profit sharing on MRR deals with a percentage of profits divided between all employee...

The Power Of Current Events In MSP Marketing

One of the BEST influencers you should follow for MSP marketing and content is someone you probably don’t even know: Kim Komando. Kim has branded herself “Ameri...

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The Danger Of Undercharging For Managed IT Services In Your MSP (And What You Should Be Charging Now)

If you’re running an MSP and you’re not making the kind of money you should be — not just surviving but genuinely building wealth, paying yourself a fair market...

The Power of Authority Positioning for MSPs

There is a scene in the movie Casanova where a lovesick young man cannot get the attention of the woman he is obsessed with. He begs Casanova for help. Casanova...

What Are MSP Marketing Services? (And Why Most MSPs Completely Screw Them Up)

MSP marketing services are specialized marketing planning and execution services designed specifically for Managed Service Providers (MSPs)—IT companies that of...

Lorem Ipsum

Do You Have Any Questions?

April 17. That’s when I reached out to three HubSpot implementation partners on behalf of a private MSP client of mine. The CEO and Sales Manager are VERY motiv...

BREACHED!

A brand-new CyberSmart survey just dropped showing that three quarters of MSPs admitted to suffering at least one breach in the last 12 months, with 54% reporti...

Give Me Some Attitude

A couple of years ago, I was indulging in one of my favorite pastimes: looking at luxury homes for sale in the 30A Florida area where my beach house is. One of...
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