MSP Marketing Consultant. IT Sales Trainer. Technology Business Builder.
MSP Marketing Consultant. IT Sales Trainer. Technology Business Builder.
Robin Robins is the IT industry’s most in-demand marketing consultant, sales trainer, and direct response marketing consultant who specializes in developing strategic marketing, sales and lead generation systems for MSPs, VARs and IT services companies.
Robin is the Founder of Technology Marketing Toolkit, MSP Success Magazine and Big Red Media. To date, her organization has coached, trained and consulted with over 10,000 IT business owners from all over the US and in 37 different countries. She currently runs the largest C-level peer group in the IT services channel for MSPs and her annual event, the IT Sales and Marketing Boot Camp, attracts over 1,600 attendees every year and is sponsored by the IT industry’s leading vendors.
Robin has been voted a #1 speaker at many industry events such as CompTIA’s BreakAway, Channel Partners Conference and Expo, ASCII’s boot camps, DattoCon and IT Nation. She has been published in VAR Business, eChannelLine.com, Sales and Marketing Magazine, Selling Power, and SMB Partner Community Magazine.
This vast experience has given Robin a broad knowledge of hundreds of marketing and sales tactics used by some of the most successful, sales driven organizations in the world.
Robin Reenergized Our 10-Year Business So We Can Generate Sales At Will, Starting With $37,500 In MRR
“Robin and the Technology Marketing Toolkit have done wonders in reenergizing our 10-year business. Among our eye-opening results in these past 90 days, we have initiated five quarterly business reviews as well as marketing that have resulted in $37,500 in monthly recurring revenue (MRR). Plus, we have generated $58,515 in projects! Because we have the tools to actually drive sales, by the end of next quarter we expect to be able to generate sales at will!”
Consistent Marketing Helped Us Grow By $175K A Month ($2,100,000) In 2019 And By $420K A Month ($5,040,000) Last Year
“Creativity, consistency and tailoring marketing campaigns to our two verticals made the difference in our success over the past two years. After participating in the Rapid Implementation Workshop in January 2019, we increased our MRR by $175K a month. In 2020, we shot well beyond our goal and increased our MRR another $420K a month! We expect to be between $20 and $21 million in revenue this year.”
After Working With Robin For 3 Months, We’ve Added 37 NEW Leads And Jumped Our MRR From $500 Per Month To $9,830 Per Month!
“Steady Networks was in a downward spiral. I thought I had a sales ‘process’ in place until it all caved in when I lost three big accounts and, at the same time, lost my inside sales telemarketer of two years. By the end of the year, we were starting to eat into our savings and I realized I had a big problem on my hands. So, after ignoring Robin’s e-mails for YEARS, I finally decided to give her system a chance and signed up for the Toolkit and Rapid Implementation Workshop. It was there I learned how to build a foundation for marketing and sales that will allow us to add clients profitably and consistently, fuel referrals and ultimately double our customer base. If these first 90 days of implementation after the Workshop are any indication, it’s going to be a VERY good year!”
We Added Over $1 Million In Revenue This Past Year
“Before Robin, to say we were struggling to get new clients was an understatement, and we were losing money... Not good. Desperate to turn things around fast, we methodically went through everything Robin gave us and immersed ourselves in learning how to market, following her system to the letter. By the end of that first year working with Robin and the Toolkit, we had leads coming in and the marketing was working, as evidenced by the fact that revenue grew a solid 40% that year – but more importantly, it was the first year we actually generated a profit! s Bottom line, Robin’s marketing strategies have totally changed the trajectory of our business for the better. We now generate quality leads, we’ve strengthened our name recognition and have landed more signed contracts than ever before. We’ve experienced more than a 10X increase in revenues and profitability since joining Robin’s program.”
One Event Generated Over $83,000 In Revenue For One Of Our Partners
“Robin truly has the ability to get IT services providers to take action and report results. She knows the channel and goes above and beyond to get results. The MSPs participating in the Mobility and Cloud Seminar program held live events, with one event generating over $83,000 in revenue for one of our partners. Based on our experience with our first project, we will definitely continue working with Robin.”
My Consultation Was A Great Investment That Will Pay For Itself Many Times Over!
“After hearing Robin on a GKIC call, I hired her for private marketing consultation. I’ve long admired her rapid and focused business growth. I’m not in her usual niche of VARs and IT consultants but offer Speak To Influence training for business and sales professionals, as well as audio production services for corporate audio and interactive voice response systems in all languages. Not only did Robin walk me through her lead generation and sponsorship sales process as they would apply to my business, she also offered some great value-added bonuses in the form of a template for a digital Shock-And-Awe package that we’ll be able to use immediately in our lead generation and sales. As icing on the cake, she also made her back-office team available to me for further assistance. My consultation was a great investment that will pay for itself many times over.”
Working With Robin Has Been The Best Investment I’ve Ever Made
I was initially hesitant to invest so much money on a series of one-on-one consulting sessions and wondered if anyone could provide the ROI that we’d need to at least break even. Then I remembered the many times we’ve had Robin give great business advice and realized that if anyone could do it, she could. Robin has taught us so many things and true to form, gave us the advice we needed and clarified our path forward. It was well worth the investment. In fact, I’d say working with Robin has been the best investment I’ve ever made. She has given us a solid plan to launch a series of new products and has helped us understand our target market so we didn’t miss the mark. Now we are able to forge ahead with confidence under her direction.
Our Partners Were Getting NEW Opportunities In Day One Of The Workshop Robin Held!
“The Microsoft SMB team here in the US was looking for a marketing program that would help our partners to not only IMPLEMENT more marketing for Office 365, but actually get results; Robin Robins and her team delivered just that. For quite some time our partners had been asking us, ‘Why aren’t you guys working with Robin Robins?’ Now I can see why they asked. Robin got our partners to actually do the work, invest their time and money into marketing Office 365 and (most importantly) generate measurable results in new leads, opportunities and sales. In fact, our partners were getting NEW opportunities in day one of the workshop Robin held! Incredible! The partners who have been through this program have raved about how valuable it was – one that we should have been doing a long time ago.”
Robin has been a favorite speaker for IT industry events such as System Builder Summit, SMB Nation, CompTIA’s BreakAway, CT Summit, ASCII Boot Camps, and Strategies for Success, and has been interviewed and published with eChannelLine, Channel Pro and in VAR Business and Sales and Marketing Magazine.
Give your audience specific processes for developing a successful marketing system and increasing sales in their IT services business.
This is a very exclusive option for those who want the maximum support, direction and coaching from Robin. You should be VERY familiar with her style of marketing and have an exceptional product or service to sell before considering this option.
The fee will depend on the length of the presentation and topic covered. Robin can provide an excellent presentation on various topics including:
This is a full, or multi-day of custom sales and/or marketing training for your team, partners or group. Please note that the final fee is dependent on the specific topic(s) covered and the materials you’d like developed, the number of days/sessions required, number of attendees and if you want follow-up coaching and training beyond the one 90- minute follow-up session included. This fee INCLUDES travel.
If you want Robin and our team to create a marketing and sales “Toolkit” that goes BEYOND just giving them marketing campaigns and sales strategies that work and INSPIRES them to IMPLEMENT, this is the perfect option for you. These are custom programs that are based on what you’re trying to achieve, what you need, your budget, time frame and the deliverables you select.
Below is a short list of decisions that will drive the ultimate fees for this program. Keep in mind some companies choose to have their PARTNERS pay a percentage of the fees so they have skin in the game:
Only a limited number of consulting days are available for purchase. If you would like to consult with Robin personally on a project or initiative, there is a $500 non-refundable application fee to ensure you are serious about engaging as a private client. This application fee will be applied to your project should you decide to move forward. You will also be required to submit a detailed questionnaire prior to the call.
NOTE: These services are for clients who want one-on-one marketing coaching from Robin Robins. Clients are chosen at Robin’s discretion based on scheduling and availability.